In the past when someone talks about development it habitually referred to the backend, but in recent years there has been a real need to make different between designers that worked severely in Photoshop and those that could come HTML and CSS. A front end application is one application that users interact with directly. The parts you see and interact with on a website with the buttons, drop down menus and web page fonts make up the front end.
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As a marketing tool, the website has built strong brand awareness, presenting a professional company image. It has built and maintained customer relationships through regular emails and occasional newsletters, improving customer loyalty.