21st Century has seen a revolution in terms of retail shopping as the advent of ecommerce has taken the place of traditional shopping style of people. The Internet, which was once used just for the information is now a platform for many business holders to expand their horizons by engaging themselves in online trading. The perks of online trading is increasing day by day and is attracting more and more business holders to portray their business online.ecommerce websites have given the power of controlling as well as managing different stores in a structured and convenient manner to the business holders and thus the demand for ecommerce development is hiking at a lightning pace.
The technology is spreading its roots to new phases and thus reducing the limitations of online selling. In a research it was stated that the opportunities for online traders will be increased by 48 percent in the coming years and the market is expected to grow by 22 percent till the end of 2020. The distant speculation of ecommerce is as following: -
M-commerce: – Mobile commerce has already started taking shape in India and through its convenient facility of performing transactions through mobiles, phaplets and tablets the demand for M-commerce is on a hike. Due to increase in utilization of mobile phone the M-commerce is getting into mainstream and most of the business holders have already launched their mobile applications due to raising efficiency and opportunity it offers to attract customers.
Social Commerce: – In addition to M-commerce, social commerce has also incepted in India as more people have started using Facebook, Twitter and other social networking site, the business holders have started offering them with different platforms to connect and communicate with people according to the different needs and requirement. These social networking sites have become a platform for the sellers to portray their products and services while considering the tastes and preferences of the customers and these platforms are also shaping their structure to provide excellent user data to the business holders that helps in analyzing the trend in the market.
Effective Marketing: – ecommerce web solutions has become a great medium to support different marketing campaigns of the business holders as competition is increasing at breakneck speed these business holders need that effective marketing strategies should be formulated in order to survive in the market.
In addition to the above stated factors the future is aiming towards voice search, gesture recognization, and multi touch options to speed up the buying process of the customers and can provide them with a whole new experience of shopping in an effective manner.